Every time the semester comes to a close, I like to look back and reflect on everything I’ve learned. Luckily, I have had a good...

Last Tuesday, my professor brought Jacob Hribal as a guest lecturer during class. Jacob is a USF alumnus and took Professor Ritters class...

Simply putting out an advertisement for your brand is no longer enough to convince a consumer to make a purchase, especially during...

Courtesy of https://www.mmgstudiostpa.com/the-studio Two weeks ago, my class and I took a field trip to Modern Media Group (MMG) Studios...

Courtesy of Adobe Stcok In the United States, we surround ourselves with this mentality of always wanting to be the best. For companies,...

Image from: https://masterbundles.com/tiktok-logo/ Have you ever hopped on a website and left halfway through due to frustration? This...

Almost everything is done online in 2025. From simple daily tasks like doing your homework or window shopping via an app, to finding a...

Doom-scrolling at night could be a great time for an advertisement to capture a person's attention. When making an investment, most...

Many factors go into making a buyer persona, such as demographics, income, hobbies and more. In marketing, it is known that one cannot...

In this image, created by ChatGPT, a kid is about to play on his computer, while having a phone and tablet besides him. Using digital...