In the United States, we surround ourselves with this mentality of always wanting to be the best. For companies, this also means being at the top of the Google search engine.
Search engine optimization or SEO is the process of search engines viewing your website, understanding its content and deciding on how it will best place itself within the search engine. The ultimate goal is to be number one when searched for.
Companies want to be, and sometimes even pay good money, to be the first link you see. Most people will click the top link because it is the most accessible, and it also displays that it must be the most trusted and visited if it is the first one that shows up.
This increases your brand credibility and drives more consumers to your site. If the search engine begins to see many people clicking your website and having good interactions with it, it will more than likely keep you at the top.
But how do marketers know how to make their website standout from the rest aside from the aesthetics?
Well, it is important to use key terms that relate to your company or campaign, as it will make it more niche for when people look you up.
Using the correct terminology will make your chances of return on investment higher, wether it be financially or just bringing more clicks to your campaign.
There are always key words consumers are using when looking up your product, or the problem they are having when needing to find a solution that your product could offer.
Knowing those key terms will increase the likelihood on your brand being seen when people are googled.
Within this field, the role of a public relations practitioner is to maintain a positive image for its brand. When something goes wrong and there is a controversy regarding the company, it is up to them to reform the public’s image of what happened.
With SEO, it aids PR teams to know what type of media coverage is happening regarding the topic. It also helps them measure the traffic and the media coverage surrounding the news.
SEO also helps with knowing what topics are trending and helps them reach a broader audience. With this help, PR professionals can formulate a strategy to increase awareness to the brand and be in sync with the audience’s interest.
Using backlinks also strengthen your brand’s credibility online. When other websites link your article into theirs, SEO recognizes it as a strong sign that your article is trustworthy.
Today, we have all the answers we need with just a few clicks on our phone. With the digital media realm being so oversaturated with over thousands of different websites per topic, it can be hard to stand out against the others.
Luckily, SEO helps narrow down those options by giving the top sources to look at.
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